This show is a prime example of what we always strive for when it comes to supporting a client’s event objective: Have an event strategy and never lose sight of it. No matter how tempting it may be to add that “cool new idea” to the mix, if it doesn’t quite align, then the answer is simple: Appreciate it, but let’s bookmark for later. To successfully drive an event strategy from start to finish you have to live and breathe that message and weave it into every aspect of the show. This is where the magic happens. 🪄 WATCH: The Theme that Inspired the Event Strategy The "Collaborate to Accelerate," theme was appropriately inspired by the fast-paced world of Formula 1 racing, designed to ignite innovation and celebrate shared achievements. The client understood that teamwork is the engine that drives the company to success and it takes a collective effort of all teams globally to level up their game and WIN in this highly competitive landscape of prestige beauty. They came to us with this theme and then AGENCYNESS took these four steps to create a collaborative environment with our client to bring it all to life for the attendees. 🏁Step 1: Create The Content The concept of "building the perfect beauty race car" served as a central theme throughout the conference and the speeches were the heart of the event. Each speech was tailored to this theme, aligning individual brand strategies and business goals with the importance of cross-functional collaboration for future success. The "storyteller series" added a human touch, further reinforcing the need for teamwork. The brand's renowned learning and development team took the theme to the workshops as well by implementing a "pit-crew" approach, reinforcing the importance of teamwork for successful learning and development. We were proud to support the client in this endeavor, managing speakers, reviewing content, and acting as a trusted advisor to land the messaging. see more event photos 🏁Step 2: Design The Event Environment Every attendee touch point was thoughtfully designed; however a strong focus was on the general session set design, where attendees spent most of their time. We embraced the F1 theme with an oval stage adorned with racing stripes. The inset step unit, reminiscent of a vintage sports car grille, added a playful touch. Chrome silver drapery completed the look and allowed for a seamless transition to an evening event with strategic lighting adjustments. While maintaining a classy and glamorous feel, subtle racing-inspired elements kept the theme alive throughout the week. Budget-Friendly Brilliance Believe it or not, this stage set was created on a budget! We're experts in creating impressive, cost-effective designs. 🏁Step 3: Create Opportunities for Celebration To align the brand's “cool-vibes” culture, the venue was transformed into an awards gala known as the Annual Sneaker Ball for “A Night in Monaco”. The glamorous evening captured the essence of Monaco, a city synonymous with F1 racing while the experiential was (insert chef’s kiss here)! From vintage car photo ops, to the “accelerate your cocktail” custom spirits, casino games, laser-etched custom engraved gifts and a DJ that kept those sneakers moving well into the night. It was a celebration for the books! 🏁Step 4: The Added Details Let’s not forget the extra details that go into producing a best-in-class conference. From graphic design, communications pre and post event, racing inspired swag, food & beverage activations to the post production sizzle reel, the theme was met at every breath along the attendee journey to reinforce the event objective. see more event photos In closing, from the outset we aligned seamlessly with the brand's clear event strategy, making it our guiding light throughout the entire process. The attendee engagement scores tell a clear story of our success: The highest Return on Engagement (ROE) ever recorded for this event. Every detail, big or small, matters to us and we relished in bringing this vision to reality. AGENCYNESS is honored to partner with this leading beauty brand for their annual conference. Be on the lookout for what we have up our sleeve for next year. 📣 Shameless plug Looking to elevate your next event and bring those ideas to life? Contact us today to discuss how we can help you create an unforgettable event that delivers next level results. Photo collab: Damion Hamilton

We’re feeling all those festive-vibes! And what is better than a little shopping in between Zoom calls this month. As fellow event profs, I think we all can admit to craving those unique, "where did you find that?" elements that make our “show blacks” a tad more sassy and we are here for it. But one additional secret ingredient we’d like to get behind? – shopping small. Just like us at Agencyness as a boutique firm, we want to share some amazing finds we’ve pinned down to support our fellow small business dreamers this holiday season. Now we still have a love for our larger brands too, but supporting small brands is something we love just as equally. Working with small businesses often means partnering directly with the creative brains behind the brand. Hello, custom-made heaven! 1. Shorty Love: Stylish Accessories for Event Staff Event staff are the face of your event. Equip them with Shorty Love's fashionable crossbody bags for a professional yet chic look. These bags are not only stylish but also practical, allowing staff to keep essentials handy while on the move, ensuring smooth event operations. 2. Roam Luggage: Bespoke Travel Solutions we ALL need! Roam Luggage isn't just another suitcase; it's a travel statement that can be personalized. Imagine gifting yourself (yep - we said it) VIP guests or speakers with custom-designed luggage this holiday. It's a necessity with the travel in our worlds; why not make it your own? 3. The New Balance 327s: THE Sneakers for Us! For event professionals clocking in over 20,000 steps onsite, the New Balance 327 sneakers are an absolute game-changer. Their blend of comfort, with a cushioned midsole and supportive fit, justifies every penny of their affordable price. Whether it's navigating through bustling event venues or long travel days, these sneakers ensure our feet are well-cared for, making them a worthwhile investment for our active lifestyles. 4. Olehenriksen: Skincare Heaven for Event Profs As event professionals constantly on the move, whether it's winter days, travel, or show days, the Strength Trainer Peptide Boost Moisturizer is our go-to for keeping our skin refreshed and vibrant. Packed with peptides, collagen, and hyaluronic acid, it's a lifesaver for maintaining hydration and elasticity amidst our hectic schedules and generally long days. 5. Kashwere: Luxurious Comfort for Everyone Add a touch of luxury to your relaxation time with the plush comfort of Kashwere bathrobes. These soft robes are perfect for making anyone feel pampered and special, offering a cozy and indulgent experience that everyone deserves! 6. Get Detox Babe: Wellness Gifts for Your Team Incorporating wellness into our daily routines (and events) is not only a growing trend - it is here to stay. Get Detox Babe offers delightful detox products that can be wonderful gifts for your team this holiday. Happy Shopping Event Profs! Source: Shorty Love | Roam Luggage | New Balance | Olehenriksen | Kashwere | Detox Babe

As the season of sparkle and shine is upon us, so are the brand Holiday displays that we love to see each year. This year, they're bold, they're chic, and they've got attitude. At Agencyness, we can't help but raise our glasses to these luxury brands that dare to push the envelope - we're all for the extra, the bold, and the outright glamorous when it comes to brand presence during the holidays. 1. Claridge's Christmas Tree by Louis Vuitton: Oh, Claridge's, you've done it again. Teaming up with Louis Vuitton for 2023's tree, you've proven that the Christmas Tree isn't just about traditions; it's about shaking them up with a twist of luxury. Imagine a tree that doesn’t just twinkle – it practically struts down the runway. It's a symphony of Louis Vuitton's chic extravagance with a yuletide twist. It's not just a tree; it's a statement piece. 2. Dior's Carousel of Dreams at Saks Fifth Avenue: Move over, sugarplums. There's a new fantasy in town, and it's Dior's "Carousel of Dreams" at Saks - because why settle for a simple window display when you can have an entire carousel? This carousel doesn't just go around – it sashays. It's a dazzling display of elegance that says, "Holiday cheer? We prefer holiday chic." 3. Harrods and Valentino's Pink Christmas Spectacular: Now, let's talk about Harrods and Valentino, who apparently decided that green and red are so last year. Their "Pink Christmas" screams (in the most refined, couture way), "Why be traditional when you can be exceptional?" It's a pink, plushy, posh paradise that makes you wonder if Santa might ditch his red suit for something a bit more... Valentino. These displays are more than just eye candy; they're a feast for the soul of every fashion-loving, trend-setting, sass-embracing individual out there. As we dive into this holiday season at Agencyness, we're taking notes and getting inspired. Because if there's one thing this year's luxury displays teach us, it's that when it comes to celebrations, a little glam goes a long way! Source: Bergdorf Goodman | Louis Vuitton | Dior | Valentino

Trendsetters and event enthusiasts - brace yourselves, because Pantone has just dropped its Color of the Year for 2024, and it's, well, peachy! Yes, "Peach Fuzz" is the hue du jour, and while we're all for warmth and comfort, let's admit it – it's also a bit of a cheeky nod to nostalgia and simplicity. But hey, who doesn't love a good throwback? Peach Fuzz: Not Just Your Grandma's Sofa Color Pantone's Peach Fuzz is like that vintage sweater you found at your fav vintage store. It's warm, it's fuzzy, and it's surprisingly versatile (like us, on a good day). It's like the color equivalent of a warm hug, or maybe a cheeky wink from across the room. Event Styling: Peachy Keen or Peach Overkill? Let's talk event styling. Peach Fuzz is the color Pantone wants us to obsess over, so how do we incorporate it without making our events look like a peach cobbler exploded? Subtle Touches: Use Peach Fuzz in small doses. Think accents, not entire walls. We don't want our attendees feeling like they've been swallowed by a giant peach. Mix and Match: Pair it with contrasting colors. Pinks, teals, and browns - oh my! Peach Fuzz plays well with others, especially if you don't want your event looking like a 70s flashback. Fashion Statements: Encourage a Peach Fuzz dress code, but in a non-pushy way. We're aiming for chic, not a walking fruit salad. Marketing with a Twist: Use Peach Fuzz in your event branding, but keep it low key. Remember, we’re keeping it subtle! Our Takeaway: Peachy, but Make it Fashion Pantone's Peach Fuzz is here, and whether we asked for it or not, it's making a statement. As event professionals, we've got the fun task of turning this fuzzy, warm, slightly retro shade into something modern and fabulous. We’re embracing it with open arms, because if we can't have a little fun with our color schemes, then what's the point? Will you be embracing Peach Fuzz in your own projects? Let us know! Check out Pantone's official website to get the full rundown. Source: Pantone

When WGSN and Coloro announce their Color of the Year, it sets the stage for upcoming trends in design, fashion, and event production - so look out 2024, here comes Apricot Crush! A color, a mood, an attitude, an exhilarating wave of freshness that’s about to sweep through design, fashion, and yep, even event production. Described by WGSN as a "restorative, refreshing, and energetic" hue, Apricot Crush is here to shake things up as we navigate our complex world. Apricot Crush, with its sunny disposition, is the new best friend for earthy tones like olive and brown, creating a cozy autumn vibe. Come spring and summer, it’s the life of the party, dancing alongside vibrant turquoise - we love the versatility! We can see it already – from crush-worthy décor to lighting that bathes everything in a dreamy, peachy glow. This color isn’t just a backdrop; it’s a statement and full-on sensory experience. From the show floor to the chic lounges, from graphics to your next epic party outfit, we’re here for it. We're excited to see how Apricot Crush will inspire our design and experiences in 2024. 🧡 Source: WGSN

We've witnessed countless shows and events over the years, big and small. We thought we had seen it all. However, there's always that one moment, that first time, when you face a situation that leaves you awestruck and grateful for your preparation. Let us take you through an unforgettable moment that we want to share with our fellow event professionals. We were in the midst of a spectacular event, everything unfolding just as planned. Attendees were engaged, the atmosphere was electric, and then, believe it or not, a fire broke out at the venue — in the middle of our event! Panic could have ensued, but we were ready. Nearly two dozen firefighters rushed to the scene, and the event was briefly disrupted as they battled the flames. It's the kind of situation you never expect but should always be prepared for. This experience reinforced a crucial lesson: Have a plan for anything and everything that can happen at your event. It's not a matter of "if"; it's a matter of "when." We were fortunate that nobody was hurt, which was an immense relief, and it was all thanks to the coordinated efforts of true professionals who reacted quickly and remained calm. Our emergency plan was a lifesaver. It wasn't just a plan on paper; it was a well-rehearsed strategy that everyone on our team knew by heart. We had also taken steps to ensure we had on-site police support at the event, which proved to be invaluable in this situation. Now, we want to emphasize something crucial. If you often work at private venues, consider investing in on-site police, medical services, and even a fire department via a fire watch. Yes, it's an added budget consideration, but it can make all the difference when you need to react to an emergency quickly for the safety of your attendees. While it might seem like an extra expense, it's an investment in peace of mind. When you're responsible for the well-being of those at your event, knowing that you have the right support in place can be a game-changer. It's not just about insurance; it's about having a team of professionals on hand who are ready to respond to any situation. We share this story to remind you of the importance of preparation. Events are dynamic, and the unexpected can happen at any time. It's our duty to ensure the safety and well-being of everyone in attendance. Stay safe, stay prepared, and may your events always be memorable for all the right reasons. Before ... and After

In the oftentimes glamorous world of events, surprises often lurk around every corner. While meticulous preparation is the name of the game, there's a curveball event professionals must always be prepared for - a strike in the midst of your program. Currently, Las Vegas finds itself grappling with such a situation, owing to a surge in hotel costs and a decline in available jobs in recent years within the major hotel and casino chains. Currently in Vegas, the Culinary Union workers have not had a contract since September 15 giving them a legal right to strike and have been seeking to negotiate with MGM Resorts, Caesars Palace, and Wynn Resorts and will continue to rally until a new contract is agreed upon. Just last week on October 25, there were over a thousand people rallying in the streets causing major road blockage and leading to the arrest/citation of 60 people, but that hasn’t dissuaded the strikers. And as of today, the negotiations are still continuing without a resolution in sight. There hasn’t been a strike yet, however, it is inching much closer to a November timeframe just in time for the much anticipated Formula 1 (F1) set to take the strip, along with a record number of crowds. Not to mention, several additional large conferences taking place this fall. This challenging scenario has placed event professionals in a precarious position, necessitating a careful examination of how to strike the delicate balance between preserving a perfectly planned event and respecting the concerns of the striking workers – in one of the largest convention cities in the US. In light of this, we'll delve into the nuanced dilemma of whether or not to cross the picket line, all while appreciating the valid concerns of striking workers to maintain a balanced perspective. Understanding the "Who, What, and Why": Before we dive into the challenge of crossing a picket line during an event, it's crucial to grasp the context. Strikes don't happen for no reason. They're the result of workers feeling their rights, wages, or working conditions have been neglected. It's essential to acknowledge the legitimacy of their concerns and the sacrifices they're making to be heard. Understanding the Event Prof's Dilemma: As an event professional, you've invested months, or even years, in careful planning of every detail, but now you're faced with a strike at the venue in your host city. It's a double-edged sword, to say the least. Here are some key points to consider when facing this difficult decision: 1. Understand what is happening externally and internally at the venue. Follow governmental regulations, internal guidelines, and monitor the situation constantly. 2. Partner with the venue on their plans for the possible strike and review the venue contract in detail. Assess if you have “striking workers or labor unrest” covered for a potential cancellation, if needed. Generally this can be a included under the Force Majeure clause (and if NOT, be sure to consult with us on how you should be implementing risk mitigation such as a labor strike into your next contract). Your venue is in a similar predicament and it’s likely they too want a positive outcome, so partnership is paramount here for a good result. 3. Create a risk assessment to rate events on a variety of conditions such as attendee impact, business impact, and internal impact to assess if you need to implement a Plan B - for any, or all of your planned events. 4. Review your event playbook with relevant stakeholders and make a decision about each event. Small events may be easy to shift to virtual. Large events may require a more strategic approach and an altered agenda, along with a modified budget - and then some. 5. Get your team up to speed on various scenarios that may need to play out and get roles and responsibilities outlined in advance. This doesn’t just mean the internal planning team, but your trusted event production partners that will help make smart decisions and pivot quickly, as needed. 6. Stay agile and trust your plan. An ongoing crisis requires creativity, flexibility and being able to make quick decisions at any moment. A well thought out approach is critical to navigating the situation with clarity and grace. As for your event in the midst of a strike, it can sometimes feel like juggling flaming torches while riding a unicycle. Whether you opt to face the picket line head-on or consider alternative routes, always keep an eye on the long-term impact of your attendees and your brand top of mind. After all, in the ever-changing world of events, the goal is to keep the show rolling smoothly for everyone involved - including yourselves! But safety and security are critical at all times. Tell us, what would you do if you were faced with this challenge? We’d love to hear your thoughts. Source: apnews.com | thestreet.com | cvent.com

Hey Event Profs! We've got some exciting news to share with you today - we're thrilled to lift the curtain on a little secret that's been buzzing behind the scenes at Agencyness - our handy dandy little AI assistants! Today, we’ll be talking about how these AI sidekicks are transforming event production and creating efficiencies that are saving us hours of time. They’re not here to replace us, but to enhance our professional planning superpowers. Our trusted AI friends can whip up project plans, manage speaker timelines, and help get those creative juices flowing when you need it most. With AI handling the nitty-gritty, we can focus on creating unforgettable experiences. With that being said, cue the prompts. AI and I: Firstly, let's address the elephant in the room. We've all heard the frantic whispers about AI replacing jobs. Trust us, we were right there with you. But after doing a little digging, rest assured, our new AI pals are more like trusty sidekicks than rivals. They're here to enhance, not replace, our event superpowers! AI Sidekicks: You might be wondering, "Why AI?" Well, think of it as adding a little extra spice to our production processes. When you think about it, AI tools are like our personal event elves, working tirelessly behind the scenes to support us in making every event smoother and more efficient. Project Plans + Workbacks: Remember those countless hours spent tweaking timelines and schedules? Say hellooooo to ChatGPT! Unless you’ve been on a deserted island over the last several months (lucky you) and haven't heard of ChatGPT, it’s a product of OpenAI; a language model that is trained on internet text that can write and understand language. Currently, it is one of the biggest, if not the biggest, and familiar AI tool out there. Our AI buddy can whip up detailed project plans faster than you can say "Request for Proposal." Need a schedule adjustment? ChatGPT's got your back and recalculates deadlines like a pro. AI + Human Magic: The AI-human partnership is becoming the secret ingredient behind our success. While AI is amazing at crunching numbers and generating ideas, it's the human touch that adds the soul, emotion, and those witty, unexpected event twists. Together, we're unstoppable! Speaker + Content Management Tasks: Dealing with speakers? Seamless! AI can shorten those 1,000+ word bios in seconds, prepare presentation outlines, create speaker timelines and even draft compelling session descriptions that'll leave more time for focusing on what really counts – compelling messaging. It's like having a personal speechwriter/ghostwriter/word wizard in your pocket and we are here for it! Creative Saviors: Ever hit a creative roadblock while brainstorming event themes or marketing ideas? ChatGPT and Midjourney to the rescue! Just drop your ideas into the AI brainstorming machine or creative tools, and it'll churn out fresh, witty suggestions and next level visuals. Productivity Boosters: With our AI assistants handling the nitty-gritty tasks, we can focus on what we do best – supporting our clients to influence moments that matter to their audiences. Think of it as delegating the drudgery and reserving your genius for the magical moments. A Dash of Humor: Remember that time we thought "setup" was a four-letter word? Or the delightfulness of a last-minute change request? Well, our AI pals might not fully grasp the art of sarcasm (yet), but they sure know how to keep things organized and efficient! So, let's welcome our AI assistants - they're here to make our lives easier, to help us soar to new event-production heights, and to keep the laughter and fun flowing behind the scenes. Stay tuned for more updates on our AI adventures! In the upcoming months, we will be sharing our favorite AI tools and how we are using them for production. Until then, keep planning those epic events, and let AI be your secret weapon in creating more efficiencies. P.S. If you have any questions about how AI is revolutionizing our events or just want to share your favorite AI meme, hit us up. We love hearing from you! ✨Stay Sparkly✨ About the Author: Written by one of our humans at Agencyness with a copy edit support from good ol' ChatGPT. ;)

Once upon a time, in the enchanting world of marketing brilliance was a brand that captured the hearts of millions and inspired the imagination of generations - Barbie! Mattel, Inc.'s iconic doll has once again taken the world by storm, and her latest movie release is no exception to the magic that surrounds her. We have been marveling at the genius that is Barbie’s latest live-action, cinematic adventure. It is clear that Mattel, Inc. thought of everything long before the movie's journey began to create experiences that money simply cannot buy - from a snazzy OPI nail polish collection to other jaw dropping experiences, they’ve captivated audiences all around the world. The marketing campaign left no stone unturned; it was truly a masterclass in partnership marketing, and we were in awe of the strategic collaborations that took place. Now, it’s hard to pick favorites, but let's explore some of the marketing stints we personally loved most. 1. Barbie x Zara: Fashion Frenzy for Everyone! Who says only dolls can rock fashion? With a match made in style heaven, Barbie and Zara joined hands to offer a magical collection that allows fans to embrace Barbie's iconic fashion sense. From chic tees to statement pieces, this collaboration invited everyone to be a part of the Barbie magic. 2. HGTV Barbie Dreamhouse Challenge: Reno Wars and Pink-tastic Wonders Move over, Property Brothers! HGTVs’ stars took their tool belts to a whole new level in this four-part series. A competition in renovating a home into a dazzling Barbie inspired haven? Sign us up! 3. Barbie x AirBnB: A Dream Staycation Come True, Because We Deserve It! Dreams are definitely coming true with AirBnBs’ collaboration with Barbie. Two lucky fans were offered a once in a lifetime opportunity to stay at the Barbie Dreamhouse, free of charge (yes, you read that right it was an experience money could not buy), to celebrate the movie's release. Two lucky fans living it up in Barbie's pad, sipping pretend pink lemonade and living their best life while Barbie is away? Ken, we see what you’re up to, and we’re all for it! 4. Barbie x Beis: Traveling in Style, No Pink Passport Required! Who needs a magic carpet when you have Barbie inspired BEIS luggage? Fans get the chance to jet-set with vibrant pink suitcases, carry-ons, and more, channeling their inner Barbie as they venture around the world. Now, to all the #eventprofs, it’s time to ditch the “show blacks” this summer and rock the pink for once! 5. World of Barbie Experience: Imagination Overdrive At the World of Barbie Experience, our inner child (and experiential inspo) went bananas! This interactive experience beckoned fans to twirl, laugh, and live it up in Barbie's world. Vans, rockets, studios - they’ve got it covered. This hot spot truly brings Barbie's universe to life. 6. Barbie Cafe: Sip, Savor, and Celebrate - Barbie Style Calling all Barbie foodies! NYC and Chicago played host to two extraordinary themed cafes, where the magic extended to tantalizing pink drinks and delectable treats. Fans get the chance to step into a world of nostalgia and indulge in some of Barbie's favorite foods in the company of like-minded Barbie-enthusiasts. 7. Barbie Spotify Playlist: Dance Floor Anthems for Your Inner Superstar Who needs a dance partner when you can boogie with Barbie? This super fun Barbie-inspired playlist on Spotify brought joy and delight to fans of all ages. Filled with catchy tunes and memorable melodies from the movie, this playlist makes dreams come true, one dance step at a time. Barbie hit the big screens last weekend, capturing the hearts of fans worldwide and raking in $155MM domestically for the highest-grossing debut in 2023. The success was not just a testament to the movie’s (or Margot Robbies) charm, but also a result of strategic marketing brilliance. As we reflect, we can’t help but admire Mattel, Inc,'s dedication to bringing their beloved Barbie to life in such an unforgettable way. The attention to detail showcased a team passionate about their brand and fans. So, as we celebrate the success of Barbie’s movie, we raise a toast to Mattel, Inc.'s marketing genius and their pursuit of making dreams come true for Barbie fans around the world. May Barbie's tales continue to inspire us and remind us that when it comes to marketing, sometimes, you just have to think like Barbie and believe that anything is possible. Stay sparkly! 💖 Sources: Zara | HGTV | Airbnb | Beis | World of Barbie | Barbie Cafe | Spotify | Indy100

It’s SUMMA-SUMMA time! As we prepare to escape the office for the Independence Day Holiday, what’s better than a fresh new playlist for events — or just lounging poolside with your favorite beverage — to bring in all those good vibes. Check out the “Sounds of Summer” brought to you by our very own Rockstar, Kristen.

As we prepare to sunset Pride Month ‘23, we’re featuring how our client made their mark on the San Francisco Pride Parade. Embracing their theme “Now More Than Ever”, they showed up with unapologetic boldness while staying true to their brand identity. We brought this vibrant vision to life with eye-catching scenic elements, custom wearables, heart-pumping beats to energize supporters, and best of all — thousands of product giveaways that lit up Market Street with excitement. Would you believe it if we called this a "budget success"? This year, our client was unable to finance a lavish parade float, but that didn't deter us. We dialed up the creativity + scrappiness to ensure they still showed up well to make a good impression while wisely allocating their budget where it made the most impact. The brand’s inherent superpowers — their AMAZING products and a vibrant, playful culture, worked to our advantage and gave us plenty of ideas to tap into. It allowed them to still create a significant impact in the parade, achieving their goals to show up as an influential Brand. It's a testament to the fact that a strong brand identity can shine brightly, regardless of budget constraints — and we are here for it!

It’s official! Super Bowl 60 is heading back to the Bay Area in 2026 at Levi's Stadium, the home of the San Francisco 49ers. This marks the second time in ten years that the Bay Area has been chosen as the official host city for the big game when Super Bowl 50 took place in 2016. The news around the Super Bowl follows the 2022 announcement of Levi’s Stadium also hosting the 2026 FIFA World Cup, bringing another unprecedented opportunity to the Bay Area. We anticipate yet another wild ride for event production teams locally in the Bay Area, not to mention the additional events surrounding these games will be plentiful for corporate event + marketing teams alike. And we are READY-FOR-IT! Source: AP NFL & Levi’s Stadium