It was a pivotal time for this retail organization at this Store Leadership Conference.  It was the 20th anniversary of being located in the Americas and a time to celebrate their roots, but a critical call to action for store leaders to rally for inspiration and drive to remain the leader in prestige beauty as competitors gained traction and market share.  Be The Difference helped anchor the message loud and clear; they are a company that believes it's people are the differentiator in this retail landscape and it was time to accelerate the passion of their values, remain focused on who they are culturally and make every moment count when they interact with their clients.

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From concept, creative, communication, design and production -- the message was weaved into the four-day conference to include daily keynotes; educational breakout sessions; 90+ brand partner activations; evening events including a 20th celebration party; an inspiring awards ceremony; "supper-club" gala; employee talent show; "play" night closing pool party. 

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